Technological opportunism and wireless e-business adoption: a case of Finland
by Kira Lopperi, Kaisu Puumalainen, Jarno Kappi
International Journal of Technology Marketing (IJTMKT), Vol. 1, No. 3, 2006

Abstract: Firms respond to new technologies in several ways. The article studies perceived innovation characteristics and technological opportunism in explaining adoption of a radical technology, namely wireless e-business. The companies examined are from the forest and ICT sectors in Finland. Analysis suggests that higher degree of technological opportunism is associated with relative earliness in both piloting and implementing wireless solutions. Forest companies lag behind the ICT companies in both monitoring and implementing, but the adoption proceeds from piloting to implementation more quickly in the forest sector. This has implications for understanding the adoption process and defining marketing strategies for new technologies.

Online publication date: Sat, 03-Jun-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com