Analysing the dependencies between the Innovation Attributes in NPD using Design Structure Matrix – the I-DSM tool Online publication date: Thu, 01-Jun-2006
by Nikolaos Bilalis, Emmanuel Maravelakis
International Journal of Product Development (IJPD), Vol. 3, No. 3/4, 2006
Abstract: The need of innovation assessment is critical in evaluating product performance in the market. Especially during the early design phase, when multiple alternatives are evaluated, the quality of the decisions is strongly connected with the assessment of the product, process and organisational innovation dimensions. The developed methodology addresses these three dimensions using 30 innovation attributes, in order to obtain a product innovation profile. Next, the methodology utilises a Design Structure Matrix, for mapping the dependencies between the Innovation Attributes and introduces an Innovation Improvement Impact Value for each attribute. An optimal improvement strategy, based on the Innovation Improvement Impact values is proposed. The proposed tool (I-DSM, Innovation – Design Structure Matrix) aims at improving the innovative profile of a company by minimising the product development cycle and by improving the performance of the product development process.
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