Requirements for rural tourism branding: a case study in Trenggalek Online publication date: Tue, 09-Apr-2019
by Muhammad Saiful Hakim; Berto Mulia Wibawa
International Journal of Tourism Policy (IJTP), Vol. 8, No. 4, 2018
Abstract: City branding is a prominent subject in city development for tourism. However, the number of studies that focus on city branding process for rural areas is still limited. In this paper, we demonstrate the city branding process of Trenggalek and compare the process and results with those of major city branding. This study employed content analysis to investigate key icons of Trenggalek city branding using an in-depth interview as a primary research instrument to collect data from Trenggalek stakeholders, followed by a focus group discussion and a survey using a structured questionnaire addressed to Trenggalek citizens. The results showed that the city components used in branding comprised beach, mountain, and Turonggo Yakso. This research results confirm the outcomes of previous research that for small cities, icons, in most cases, will consist of related historical or cultural themes. City branding process for rural areas has been proven to be much simpler than that for major cities.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Policy (IJTP):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook