Reflections on a career in communication research as used in investigating puffery and other internet advertising claims for deceptiveness
by Ivan L. Preston
International Journal of Advanced Media and Communication (IJAMC), Vol. 1, No. 2, 2006

Abstract: The paper summarises a career in communication research and theory that has concentrated on the use of such study in legal procedures involving deceptiveness, which the law identifies by using communication concepts. Also emphasised are advertising claims on the internet that have been found to be deceptive.

Online publication date: Mon, 08-May-2006

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