Evaluation of individuals' behaviour patterns towards cellular network: an empirical study of Pakistan
by Masood Ul Hassan; Zeeshan Iqbal; Maimoona Malik
International Journal of Business Innovation and Research (IJBIR), Vol. 18, No. 1, 2019

Abstract: Pakistan Vision-2025 put telecommunications as one of the six technologies giving birth to entire new sectors of economic activity including cellular sector. Therefore, this study aimed to develop and test a parsimonious model of Pakistanis subscribers' behavioural intention towards cellular network by enriching the theoretical lenses of TRA, TAM and TPB with other constructs such as perceived cost, perceived expressiveness and network quality. The researchers employed convenient sampling method for data collection by distributing self-administrated questionnaires among the university students. Structural equation modelling was used to analyse the data. The results showed that perceived ease of use is the major determinant of attitude towards cellular network followed by network quality and perceived usefulness. Moreover, perceived cost is the major determinant of behavioural intention followed by perceived attitude, perceived behavioural control, social influence, and perceived expressiveness. Theoretical and practical contributions, limitations, and directions for future research have also been discussed.

Online publication date: Thu, 13-Dec-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com