Food safety scandals and their impacts on restaurant customers in Lebanon
by Hanna Maalouf; Andre Azouri
EuroMed J. of Management (EMJM), Vol. 2, No. 4, 2018

Abstract: The purpose of this research is to study the impact of food safety campaign that was launched by the Lebanese Ministry of Health in 2014 on restaurant clients in Lebanon. First, the food safety concept was defined. Then, a questionnaire was distributed to 812 Lebanese nationals during their visit to one of the restaurants in the geographical area of the study. Findings revealed that there is a clear impact of spoiled food scandals on restaurant goers' behaviour and decisions and that independent restaurants are more affected by the food safety crisis than the ones affiliated to a chain. Moreover, media outlets and social media platforms play a key role in disseminating food safety scandals. The study resulted in many recommendations at the public sector level and the private sector level that need to be adopted in order to reduce the impact of food safety scandals on Lebanese restaurant sector.

Online publication date: Mon, 03-Dec-2018

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