Traditional cultural values vs. religiosity: Saudi female purchase intention of Turkish Islamic fashion
by Tagreed Saleh Abalkhail
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 3, No. 3, 2018

Abstract: The purpose of this study was to examine Saudi female attitude and purchase intention toward Turkish Islamic fashion from both the cultural and religious perspectives. A total of 204 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using a structural equation model. The findings revealed that the attitude toward Turkish Islamic fashion is slightly positive while the purchase intention is almost neutral. The results also exhibited the positive impact of religiosity and traditional cultural values upon attitude toward Turkish Islamic fashion. Likewise, attitude toward Turkish Islamic fashion and traditional cultural values had significant positive impacts on purchase intention.

Online publication date: Tue, 23-Oct-2018

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