Franchisee's perspective on factors influencing relationship development and performance in the Indian wellness industry
by K.V. Sriram; Ankur Wadhwa; Lewlyn L.R. Rodrigues; Asish Oommen Mathew
International Journal of Engineering Management and Economics (IJEME), Vol. 6, No. 2/3, 2018

Abstract: Franchising helps in scaling up business in a cost-effective manner and is the best option for the globalisation of services and products. This paper illustrates the perception of the franchisees in the Indian wellness market on relationship development and performance. The structural equation modelling (SEM) approach is used in this study. A hypothetical research model was developed based on the literature survey. Primary data was collected from franchisees using questionnaire. Confirmatory factor analysis (CFA) was used to test the model. The findings of the study suggest that effective and frequent communication between franchisor and franchisee helps in building a good business relationship in the wellness industry. A healthy franchise relationship depends on trust and commitment. The franchisor should have an effective operational infrastructure in place to have a positive influence on the performance of the franchisees. The results provide insights for successful implementation of a franchisee by improving franchisor-franchisee relationship.

Online publication date: Tue, 16-Oct-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Engineering Management and Economics (IJEME):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com