An analysis of wine retail sector: a case for improving the Nigerian market
by Osadebamwen Anthony Ogbeide
International Journal of Society Systems Science (IJSSS), Vol. 10, No. 3, 2018

Abstract: The main objective of the study was to determine how best to improve the Nigerian wine retail market. A survey questionnaire was used to obtain information relevant to the objectives of the study. The result showed wine consumers from the two countries were similar in consumption pattern, socio-demographics and involvement with wine. However, the study found that the retailing of wine was more developed in Australia than in Nigeria. The opportunities to acquire wine knowledge, taste before purchase and engage in wine related activities were limited in Nigeria but widely available in Australia as an effective market strategy. These opportunities must be provided to consumers in the Nigerian wine market. Free pre-purchase wine tasting must be encouraged to boost consumers' involvement with wine, consumption of assorted wines and development of palate by potential wine drinkers.

Online publication date: Thu, 09-Aug-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Society Systems Science (IJSSS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com