Action patterns taken in developing successfully marketed innovative products – the cases of machinery technology and material technology in Japan Online publication date: Thu, 23-Mar-2006
by Keizo Sakurai, Masayuki Kondo
International Journal of Product Development (IJPD), Vol. 3, No. 2, 2006
Abstract: This paper clarifies the action patterns of Japanese companies in developing successfully marketed products. These action patterns depend on the character of technology development processes, research-based or improvement and machinery technology or material technology. The action patterns also depend on whether managers are customer conscious or not and whether managers are competitor conscious or not. The analysis of the paper has found several action patterns. For example, material technology development always images existing markets, whereas machinery technology development sometimes images new markets or no clear markets. Research-based development and highly customer conscious development tend to image new markets or no clear markets.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Development (IJPD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com