Gender and age differences in rural farmers' intention to use m-government services Online publication date: Wed, 25-Jul-2018
by Herman Eliawaha Mandari; Yee-Lee Chong
Electronic Government, an International Journal (EG), Vol. 14, No. 3, 2018
Abstract: The purpose of this study is to determine: (1) the direct effect of the innovation diffusion theory (IDT) constructs and government support on rural farmers' behavioural intention to use m-government service; and (2) how different categories of age and gender in Tanzania rural areas could moderate the effect generated by IDT constructs and government support on respondents' behavioural intention. Structural equation modelling (SEM) was employed to analyse 407 completed questionnaires. Relative advantage, ease-of-use, compatibility; and government support were found to be significant determinants of rural farmers' behavioural intention. Age and gender were found to moderate the effects of relative advantage and ease-of-use on behavioural intention while gender could moderate the effect of compatibility on behavioural intention partially. Tactical suggestions to policy makers are given. In general, different strategies and policies could be used to increase different cohorts' behavioural intention to use m-government service.
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