Green business opportunity of coffee ground waste through reverse logistics
by Indrianawati Usman; Paundra Viveka Nanda
J. for Global Business Advancement (JGBA), Vol. 10, No. 6, 2017

Abstract: The aim of this research is to explore the possibility to utilise coffee grounds produced by coffee shops, using green concept and reverse logistics. Exploratory case study approach is considered as the method for this purpose. Data were collected by interviewing people who manage coffee shops and community of urban farmer in Surabaya. This research concludes that a coffee shop cannot recycle their own coffee grounds because the amount of coffee grounds of a coffee shop is not much and there is no time or no human resources to manage recycling. Third parties need to recycle coffee grounds into valuable and environmentally-friendly products (such as coffee ground fertiliser). The result of this study is a green business opportunity model of recycling process of coffee grounds produced by coffee shops in order to become fertiliser, which is eventually consumed by the urban farming community in Surabaya.

Online publication date: Mon, 21-May-2018

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