A regional approach to e-commerce global expansion
by Chen W. Ferguson, David C. Yen
International Journal of Electronic Business (IJEB), Vol. 4, No. 1, 2006

Abstract: This paper recommends a regional approach for e-commerce companies to expand into global markets. A regional approach is more appropriate over other approaches with respect to the e-commerce industry's critical success factors including overall economic development, infrastructure level, e-commerce related policies and cultural differences. This paper segments global markets into the eight world regions of North America, Latin America, West Europe, East Europe, Asia, Middle East, Africa and Oceania. The approach is substantiated by macroeconomic data including GDP, per capita GDP, phone subscriptions, cellular phone adoption and broadband penetration in these eight world regions. E-commerce companies are advised to use a regional approach to study the attractiveness of different world regions systematically, devise homogeneous strategies for the same regions and heterogeneous strategies across regions.

Online publication date: Tue, 07-Mar-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com