Examining a Brazilian internet start-up from a knowing organisation perspective: the case of Cuponeria
by Mariana Brandão; Gabriel Marcuzzo Do Canto Cavalheiro; Luiz Antonio Joia
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 34, No. 1, 2018

Abstract: This paper explores the dynamics of the process of developing an entrepreneurial opportunity in a developing country, namely in Brazil. This process is analysed using the 'knowing organisation' framework, which postulates that learning and innovation in organisations result from managing the processes of sensemaking, knowledge creation, and decision-making holistically. Therefore, this article seeks to contribute to filling a knowledge gap in the management literature using empirical evidence on the growth process of a business venture offering online discount coupons in Brazil. It also attempts to understand the role of context in the entrepreneurial process associated with the launch of an internet-based service in a developing country. It became clear that the knowledge creation process focused on filling perceived gaps and involved both expanding non-traditional capabilities within the organisation, as well as acquiring expertise from outside the boundaries of the organisation.

Online publication date: Tue, 01-May-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com