Demonstration effect of MNCs on the building up of CSR practices in China
by Xiaoting Wang; Shengxiao Li; Huafeng Wang
European J. of International Management (EJIM), Vol. 12, No. 3, 2018

Abstract: The literature on corporate social responsibility (CSR) in China has examined the CSR strategies of multinational corporations (MNCs) and the CSR adoption of Chinese firms. However, the connections in the CSR behaviours between these two groups of firms remain relatively unexplored. To understand further the evolution of CSR in China, we conceptualise that the demonstration effect of the CSR behaviours of MNCs has an important role in the CSR adoption of Chinese firms. We propose that the promotion-based CSR activities of MNCs significantly affect the involvement of Chinese firms in CSR practices, and that such a demonstration effect is reinforced by institutional cause, constituents, content, control, and context.

Online publication date: Mon, 30-Apr-2018

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