A creativity support tool for cognitive idea stimulation in entrepreneurial activities Online publication date: Tue, 13-Mar-2018
by Dominik Siemon; Susanne Robra-Bissantz
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 33, No. 4, 2018
Abstract: Entrepreneurship requires creative approaches to tackle many challenges faced in establishing a new business. Recognising opportunities and developing ideas requires entrepreneurs to be creative in order to establish beneficial business models. Actively supporting the creative process can therefore result in enhanced ideas. Within this article, we discuss the relevance of creativity support and the use of information technology to support entrepreneurial creativity. As part of the applied design science research methodology, we developed a creativity support tool, which aims to support the divergent thinking process, which has been identified to be especially important for entrepreneurial ideation. We conducted an experiment to evaluate the efficiency of our artefact. The results indicate that the artefact, which automatically presents external word stimuli to the idea generator, is able to enhance creativity, expand the entrepreneur's solution space and supports the recognition of more idea aspects.
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