The big five personality traits and their relationship with the intensity of using Facebook: a developing country perspective
by Ziad Khamis Rashid El-Tah; Mohammed-Issa Riad Mousa Jaradat
International Journal of Business Information Systems (IJBIS), Vol. 27, No. 4, 2018

Abstract: There is a remarkable increase in the usage of the social networking sites worldwide especially among young people, which has become a lifestyle. This study examines the role of the big five personality traits and their relationship with the intensity of using Facebook in a developing country perspective like Jordan. A paper-based questionnaire was used to collect the data and the WarpPLS 5.0 software was utilised to test the data using a population sample (N = 260). The results show that the intensity of using Facebook is negatively affected by the three personality traits (neuroticism, agreeableness and conscientiousness) and positively affected by extraversion, meanwhile openness has no significant effect in the current analysis. This study also examines the moderating influence of gender, academic study level, college type and age on the relationships between the big five personality traits and the intensity of using Facebook. Furthermore, with respect to the addictive tendencies, the results revealed that the amount of average usage per day exceeds the benchmark of Facebook addiction.

Online publication date: Fri, 09-Mar-2018

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