The effect of CSR practices on organisational performance in the container shipping in Taiwan
by Chung-Shan Yang
International Journal of Shipping and Transport Logistics (IJSTL), Vol. 10, No. 2, 2018

Abstract: This study empirically examined the relationships between corporate social responsibility (CSR), customer satisfaction, customer loyalty, and organisational performance in the container shipping context. We collected data from a survey of 124 container shipping firms and agencies and used a structural equation model to test the research hypotheses. We confirmed that CSR implementation increases customer satisfaction and customer loyalty, which in turn enhance organisational performance. This paper discusses the managerial implications for container shipping firms to improve their CSR and organisational performance.

Online publication date: Wed, 28-Feb-2018

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