An empirical investigation on competitiveness in electronic commerce performance
by You-Shyang Chen; Jieh-Ren Chang; Huan-Ming Chuang; Cheng-Ming Chang; Chien-Ku Lin; Chyuan-Yuh Lin
International Journal of Applied Systemic Studies (IJASS), Vol. 7, No. 4, 2017

Abstract: Internet technology development promotes the use of the internet population surge. When consumers are familiar with online shopping services, service quality requirements will increase. Operating electronic stores (e-store) needs an understanding of the groups of network shopping behaviour, and the continuation of optimising service quality. In this study, the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) is used for the three cases of data collection and analysis to understand the e-stores in order to improve performance and management. Finally, the results of the VIKOR method suggest no similarity among the various dimensions and criteria of these three e-stores, each has its advantages and disadvantages. Therefore, the managers can determine their customers' needs and identify any gaps through this formula. Furthermore, the above findings can help them to develop suitable solutions and achieve ideal levels of aspiration. As such, this research provides a further understanding of the management approach for e-store business.

Online publication date: Mon, 26-Feb-2018

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