Stated in-flight service preferences for short to medium-haul air trips Online publication date: Wed, 24-Jan-2018
by Florian Heinitz; Marcus Hirschberger
International Journal of Aviation Management (IJAM), Vol. 4, No. 1/2, 2017
Abstract: This contribution adds recent empirical findings on airline passengers' preference structures, putting emphasis on the European short and medium-range leisure flight market. The conducted choice experiments specifically tackled the trade-off between the catering service levels and possible variations of air fares. Based on a segmentation of the continental leisure air market, ternary and binary choice situations - with/without consideration of the status quo offering - were created. Choice-based conjoint measurement and discrete choice analysis were deployed as evaluation techniques. The underlying data was generated by two waves of stated preference surveys of slightly varying questionnaire design. The results include new empirical evidence on part-worths and willingness-to-pay of airline passengers; analysis of onboard sales data and extensive choice experiments; choice-based conjoint measurement and discrete choice analysis; and a new compensatory choice model for the up-selling probability of in-flight services.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Aviation Management (IJAM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook