Co-production of the car as a 'service': involving customers in the value chain
by Sandrine Ansart, Jean-Jacques Chanaron, Raffi Duymedjian
International Journal of Automotive Technology and Management (IJATM), Vol. 6, No. 1, 2006

Abstract: This article deals with a possible scenario for the future of the automobile – thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients.

Online publication date: Fri, 03-Feb-2006

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