Entrepreneurial identity construction and consumption of cultural products (movies)
by Antti Kauppinen
International Journal of Entrepreneurial Venturing (IJEV), Vol. 9, No. 4, 2017

Abstract: Entrepreneurial identity construction has often been studied as a process narrative of how a person becomes an entrepreneur. The process involves nascent entrepreneurs in both establishing a business and simultaneously negating the influence of rivals (subversion). Prior research reports that nascent entrepreneurs in the cultural industries often recognise the value of their forthcoming product while using (consuming) existing products. However, the available research lacks detail on how the subversion element can be activated while consuming cultural products, such as movies. This paper offers a content analysis, measuring how consuming (in the form of watching) movies affects nascent entrepreneurs' entrepreneurial identity construction narratives. Results show that the hardship content in movies improves the subsequent entrepreneurial orientation (EO) content of nascent entrepreneurs' entrepreneurial identity construction narratives (labelled the 'violence effect') while the accomplishment content is negatively related to this EO content. Both effects are stronger when there is blame content alongside EO content. As an individual effect, that blame content has a U-shaped correlation with the EO content.

Online publication date: Thu, 14-Dec-2017

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