Inter-stakeholder collaboration in event management: a case study of Kerala Travel Mart
by Shobha Menon; Manoj Edward; Babu P. George
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 5, No. 4, 2017

Abstract: Employing the framework of inter-stakeholder collaboration in tourism proposed by Wang and Xiang (2007), this study reviews a highly successful international travel trade event that has been happening annually for the last several years in Kerala, India. In the Kerala Travel Mart, the collaboration brings together a large number of tourism firms in the Indian state of Kerala, the local state government, the tourism non-profits, the media, among others. This case study discusses the circumstances, motivations, processes, and results of the collaboration. It also introduces a new outcome, i.e., sustainable tourism, as a desired outcome of event partnerships.

Online publication date: Mon, 16-Oct-2017

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