SWOT-AHP analysis in medical tourism area of Kerala Online publication date: Sun, 15-Oct-2017
by M.N. Anish; P.B. Dhanish; R. Sridharan
International Journal of Society Systems Science (IJSSS), Vol. 9, No. 3, 2017
Abstract: This paper identifies and prioritises strengths, weaknesses, opportunities and threats (SWOT) pertaining to the medical tourism sector of Kerala. Twenty one factors corresponding to SWOT are identified through literature review and expert opinion. The pair-wise comparisons used in the analytical hierarchy process (AHP) help to analyse the situation more precisely than the standard SWOT analysis. The most crucial factors of SWOT are identified through the hybrid SWOT-AHP method. Initially, the ranking of each SWOT group is identified. The result obtained for each of the parameters of SWOT is 42%, 12%, 29% and 17%, respectively. This hybrid SWOT-AHP method aids in determining the relative weights of SWOT. 'Strength' emerges as the most important group and 'medical doctors of international fame and repute' of strength group emerges as the most important factor. The identified factors of SWOT groups aid in developing appropriate strategies for the medical tourism sector of Kerala.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Society Systems Science (IJSSS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook