Market orientation, buyer-supplier relationship and firm performance with dynamic capabilities as an intervening variable: a research model
by Moh Farid Najib; Dwi Kartini; Yuyus Suryana; Diana Sari
International Journal of Business and Globalisation (IJBG), Vol. 19, No. 4, 2017

Abstract: In most of the studies on market orientation it has been proven that the market orientation has a positive effect on firm performance. It is important to know the mediation effect of market orientation on business performance. The perspective buyer-supplier relationship and dynamic capabilities are described in this paper. The view of market orientation is a business perspective that makes the customer as the focal point of total operating companies. The purpose of this study is to give an understanding of the conceptual advances, models of research on the impact of market orientation, buyer-supplier relationship to company performance and dynamic capabilities on firm performance are proposed and described. With the conceptual model developed, the author shows how market orientation and buyers-suppliers relationship can turn into dynamic capabilities and competitive value argument that market orientation and buyer-supplier relationship positively mediate the dynamic capability. Finally, some research hypothesis for research related to market orientation, buyer-supplier relationship to firm performance with the dynamic capabilities as an intervening variable in the future are discussed.

Online publication date: Thu, 12-Oct-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com