The influence of the personality traits of webcasters on online games
by Yang-Chu Lin; Yi-Chih Lee; Sheng-You Lin
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 11, No. 1, 2017

Abstract: The booming development of the Internet has brought about many notable industries, such as webcasts. The mutual influence between webcasters and game players is important, yet overlooked. This study explored whether or not the personality traits of webcasters and the involvement of online game had any influence on the loyalty and satisfaction of online game players. The results of our questionnaire survey of online game players revealed that the personality traits of webcasters had a significant and positive influence on their loyalty and satisfaction; hence, the involvement of game players influenced their satisfaction and loyalty to the game.

Online publication date: Sun, 24-Sep-2017

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