What makes sports leagues successful? A study on Indian professional sports leagues Online publication date: Thu, 24-Aug-2017
by Sanjeev Tripathi; Ankur Kapoor
International Journal of Indian Culture and Business Management (IJICBM), Vol. 15, No. 2, 2017
Abstract: Professional sports leagues have become the dominant form of sports in most of the developed sports markets. However, sports leagues are appearing for the first time in emerging sports markets like India. This research is exploratory in nature and is aimed at identifying the factors that contribute to the success of Indian professional sports leagues. A mixed methods approach was adopted using semi-structured interviews, focused group discussions, and surveys. Data was collected from sports' experts and fans. The results show that factors that impact success of leagues can be of broadly summarised into two types: operational factors like league-federation relationship, scheduling and infrastructure; and fan acceptability factors like celebrities, quality of players, marketing communications and match-day experience. The findings from this research have implications for developing sports industry and research in emerging sports markets.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com