Exploring the competitive and quality potentials of internet radio
by William Gartley, Alan D. Smith
International Journal of Business Information Systems (IJBIS), Vol. 1, No. 3, 2006

Abstract: The advancement of technology is not limited anymore to merely the sophistication of the desktop PC. Integrated items such as wireless capacity to broadband connectivity to software intricacy have conspired to propel the rapid diffusion of the internet into all genres of life. As found through a review of literature and conceptual modelling, the true value of the internet might just be found in its complementary potential with traditional forms of product delivery channels, not its stand-alone wherewithal as a competitor. The radio industry has the opportunity now to amalgamate the internet on the cusp of its real, quantifiable penetration and diffusion into the culture. Station management can strategically leverage the internet to expand its demographic base and broaden advertising opportunities.

Online publication date: Tue, 10-Jan-2006

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