eHealth marketing to millennials: a view through a systemigram
by Gayle Prybutok; Ahasan Harun; Victor Prybutok
International Journal of Electronic Healthcare (IJEH), Vol. 9, No. 4, 2017

Abstract: With the help of Boardman soft systems methodology (BSSM) and its associated graphical system technique (i.e., systemigram), this work seeks to improve identification and comprehension of the intricate relationships between the factors that impact the millennial eHealth marketing landscape. This study contributes to the literature by: a) pinpointing the bottlenecks in the domain of millennial eHealth marketing; b) providing practitioners and academics with a detailed graphical representation of the circumstances they are facing; c) providing system analysts with relevant information for better comprehension of the systemic issues concerning millennial eHealth marketing; d) providing important insights that illuminate new avenues to explore through the medium of the systemigram. Further outcomes of these findings and implications for future research are elaborated.

Online publication date: Mon, 14-Aug-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Healthcare (IJEH):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com