CSR and CRM: the impact on purchase intentions Online publication date: Sat, 05-Aug-2017
by Jeffrey Overall
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 11, No. 3, 2017
Abstract: Positive word-of-mouth, trust, and satisfaction are important antecedents to consumer purchase intentions. However, the social responsibility activities and the focus of an organisation on their long-term success are also important antecedents of consumer purchase intentions, whereas aggressive attempts to control the decisions of others are not. From this, it appears that each of these theories separately explains a portion of consumer purchase intentions, but, put together, they provide a more holistic account of the process. To understand how each of these influences consumer purchase intentions, QCA is used to analyse data collected from 29 randomly selected companies from the 2013 Fortune 500 List. The core causal conditions that lead to consumer purchase intentions involve the presence of: long-term success, perceived social responsibility, word-of-mouth, satisfaction, and the absence of influence attempts. I contribute to theory by challenging the relationship quality literature by demonstrating that trust does not influence consumer purchase intentions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet Marketing and Advertising (IJIMA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook