An exploration into the visual aspects of roadmaps: the views from a panel of experts
by Clive Kerr; Robert Phaal
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 11, No. 3, 2017

Abstract: Roadmapping is an established and popular method for strategic planning. Its strength is often characterised in terms of the visual way in which it can embody future plans and present pathways to realising an organisation's vision. However, although a roadmap is a visual management tool, the visual aspects from a graphic design perspective have been largely overlooked. In order to explore this perspective, a panel of experts was brought together for a research workshop which consisted of a focus group activity and a visual critique. The focus group elicited the good vs. bad visual features of roadmap visualisations. This was followed by a critique exercise where a sample set of representative roadmaps were examined in terms of their structural layout, graphical objects and population with content. These roadmaps were also empirically assessed (scored and ranked) to give an indication of their 'visual design goodness'.

Online publication date: Fri, 28-Jul-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Intelligence and Planning (IJTIP):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com