Gender and website design in e-business
by Dianne Cyr, Carole Bonanni
International Journal of Electronic Business (IJEB), Vol. 3, No. 6, 2005

Abstract: Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. Results of the research indicate that transaction security was not as large a concern as expected, and perceptions about it did not differ between men and women. Alternately, in support of the research hypotheses, there are significant differences in perceptions of website design and website satisfaction between the genders, but not for e-loyalty.

Online publication date: Wed, 28-Dec-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com