The impact of the Canadian Code of Practice for Consumer Protection in Electronic Commerce on preference and trust
by Douglas A. Schellinck, Monica Popa
International Journal of Electronic Business (IJEB), Vol. 3, No. 6, 2005

Abstract: Relying on notions derived from the signalling theory and existing studies on trust, we examined whether the provision of online information in compliance with the Canadian Code of Practice for Consumer Protection in Electronic Commerce affects consumer trust of, and intention to purchase from, an online retailer. It was found that exposure to sites of different compliance levels does influence perceived trust and intent to purchase, even for consumers who normally would not seek company-specific information on a commercial website. These findings have important implications for retailers in their decision to adopt the code and promote it on their site.

Online publication date: Wed, 28-Dec-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com