Measuring consumer-oriented sustainability: a Brazilian perspective
by Ana Carolina Baggio Fabricio; Claudimar Pereira Da Veiga; Renato Zancan Marchetti
International Journal of Environment and Sustainable Development (IJESD), Vol. 16, No. 3, 2017

Abstract: Consumer-oriented sustainability follows a broader perspective that takes environmental, social and economic impacts of consumption into consideration. The main objective of this article is to broaden the sustainable consumption scale (SCS) of Ribeiro and Veiga (2011) by including communication as a variable that influences the development of sustainable consumer behaviour. For this study, data were collected from Brazilian consumers: the first with a sample of 231 respondents, and the second with 170. The results are presented on a 15-item scale with five dimensions: 1) recycling; 2) communication; 3) frugality; 4) ecological awareness; 5) resource save. This article contributes to the development of attitudinal aspects studies on consumer-oriented sustainability. The study provides a measuring instrument for organisations that seek to identify the profile of their consumers and identify a market niche in socially and environmentally responsible behaviour, and for future studies that use sustainable consumer attitudes as a variable of interest.

Online publication date: Mon, 10-Jul-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Environment and Sustainable Development (IJESD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com