User acceptance of web-based talent assessment platform (TAP)
by Sanjay Mohapatra; Debananda Patra
International Journal of Business Excellence (IJBEX), Vol. 12, No. 4, 2017

Abstract: The objective of this study is to identify factors that attract people into online talent and psychological assessment portals. We have used primary survey to collect consumers' responses. Data from 203 registered users were collected using an online survey process. The results of multivariate data analysis indicate that standard of tests, satisfaction of motivate customers, engagement, trouble free browsing and effectively addressing customer requirements are important determinants for drawing test-takers. In addition to this, we found active test takers, competitors, casual test takers and job seekers as the four major segments of users visiting the assessment portal. The identification of factors and segmentation of users would help assessment portals in developing strategies in order to effectively target, acquire and engage users.

Online publication date: Mon, 10-Jul-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com