Female players' decision-making processes in MMORPGs: a mixed method
by Tung-Lin Chuang
International Journal of Social and Humanistic Computing (IJSHC), Vol. 2, No. 3/4, 2017

Abstract: The potential of online games to become a major global business and entertainment in the virtual world is huge. However, few studies have investigated online players' decision-making processes, especially female players. This study applies ethnographic decision tree modelling (EDTM) which integrates qualitative and quantitative paradigms to model the decisionmaking process whether or not to play massively multiplayer online roleplating games (MMORPG) by female players. The model is built based on qualitative data through in-depth interviews of 29 respondents, where 18 criteria are elicited. The model is tested using qualitative and quantitative data from interviews, and a structured questionnaire involving 246 respondents. Armed with the results, this study provides online game industries an understanding of the decision-making process of female players, and reveals different standpoints for the researchers with similar interest.

Online publication date: Sun, 25-Jun-2017

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