Can proximity technologies impact on organisation business model? An empirical approach Online publication date: Mon, 19-Jun-2017
by Maryam Bagheri; Paola Pisano; Marco Pironti
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 15, No. 1, 2017
Abstract: Technology is growing rapidly and bringing new and innovative opportunities into an organisations business model. Technologies transform industries by reshaping customers' engagement, designing new channel and enhancing customer and organisations relationship. It helps organisations to involve customers into their organisations and make them an active part of their companies to improve their product and support their business model. In this paper, we frame how new technologies - such as proximity technologies - can inspire smart organisations to structure a new business model in able to exploit a new stream of knowledge and data by structuring a different relationship between organisation and customers, selecting different channels and eventually addressing an update or new value proposition to a different customer's segment. We will use canvas model in order to analyse a sample of practical cases and give more consistency to our analysis.
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