What values are perceived by hotel guests?
by Levyda Levyda
International Journal of Services, Economics and Management (IJSEM), Vol. 8, No. 1/2, 2017

Abstract: Perceived value on hotels has been widely studied in terms of perceived value as a trade-off between quality and price. However, a hotel guest expects some values upon his/her decision to stay in a hotel. This expectation consequently drives a need of studying some perceived values applying the multidimensional framework. In order to understand the role of each dimension in this perceived value, a formative approach was employed. The survey was conducted involving 357 guests staying in four-star hotels in Jakarta. The study applied partial least squares by which a multidimensional formative model was tested. The result indicated that the perceived value of the hotel was formed by seven dimensions and they are explained here.

Online publication date: Wed, 07-Jun-2017

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