Regional variation in subcultural attitudes to entrepreneurship in India
by Dave Valliere
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 31, No. 2, 2017

Abstract: This article reports on an exploration of Indian cultural attitudes towards entrepreneurship, and the degree to which these vary among different regions. It uses Q-methodology in which 139 respondents in Delhi, Kolkata, and Chennai were asked to rank 42 statements about entrepreneurship beliefs and attitudes. This data was factor analysed to discover six distinct regional viewpoints which were grouped by cluster analysis into two subcultural perspectives. These subcultures differ widely from the broad measures of Indian national culture usually cited in the entrepreneurship literature. The effects of these differences on the social environment and subjective norms of individuals who are considering entrepreneurship are highlighted. The existence of distinct regional entrepreneurial cultures has important implications for entrepreneurship theorists and national policy-makers.

Online publication date: Wed, 10-May-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com