Infused with value? Trajectories, discourses and institutional constructions in Beyond Budgeting diffusion
by Herman Aksom
International Journal of Management Concepts and Philosophy (IJMCP), Vol. 10, No. 2, 2017

Abstract: This paper explores whether Beyond Budgeting dissemination is negatively affected (that is, slowed down, restricted and/or resisted) by its diffusion channels and networks, over time replaced by accounting and financial environments and communities. Using discourse analysis I examine channels that constitute the main routes for concept's communication to potential adopters and suggest the implications for the concept's popularity, acceptance by the key audiences and rate of adoption. The use of institutional theory allowed reconstructing the process of shifts in meanings as various actors interpreted differently the same phenomenon and identify two different discourses in Beyond Budgeting diffusion - accounting and managerial. The first discourse occurred as the former aspiration to promote Beyond Budgeting as a management model or even philosophy has been replaced by a more narrow focus on accounting and financial issues which led to the situation when authority to decide whether to adopt or reject an innovation was delegated to individuals most prone to resistance and ignorance. In contrast, another discourse, found in Ukrainian academic literature reveals the persistence of former meanings assigned to Beyond Budgeting.

Online publication date: Mon, 08-May-2017

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