Behavioural model of buying intention of counterfeited products Online publication date: Wed, 26-Apr-2017
by Santi Budiman; Tulus Haryono; Budhi Haryanto; Anas Hidayat
International Journal of Economic Policy in Emerging Economies (IJEPEE), Vol. 10, No. 1, 2017
Abstract: This research was to test the influence of price and quality perception on attitude toward the counterfeited products, subjective norm as the moderator of price and quality perception influence on the attitude toward them, the attitude influence toward the counterfeited products on the buying intention for them and to test subjective norm as the moderator of attitude influence toward the counterfeited products on the buying intention for them. This research was started from field empirical observation. Participants as experiment subject in this research were the university students. The data analysis plan was done experimentally and hierarchical regression analysis was used to test the determining effect directly or indirectly on subjective norm variable. Research results showed that subjective norm had a role in influencing the buying process of the counterfeited products. That role was shown by the existence of subjective norm ability in strengthening the relationship between price fittingness and attitude.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Economic Policy in Emerging Economies (IJEPEE):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook