Country of origin, familiarity, the perceived difference and MNC attractiveness
by Jiun-Shiu Chen; Prasad Vemala; Jeff W. Totten
International Journal of Work Organisation and Emotion (IJWOE), Vol. 8, No. 1, 2017

Abstract: Is MNC's country of origin a factor affecting its attractiveness to potential applicants? Are MNCs from a country with a favourable image more attractive than MNCs from a country with a less favourable image? This study examined whether MNCs' country of origin influences its attractiveness as potential employers. The findings of this study suggest that potential applicants who have positive image towards a country are more likely attracted to apply for MNCs from that country.

Online publication date: Sat, 22-Apr-2017

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