Social media influence on purchase intentions: instrument validation Online publication date: Thu, 09-Mar-2017
by Lauren Reiter; Roger McHaney; Kim Y. Hiller Connell
International Journal of Web Based Communities (IJWBC), Vol. 13, No. 1, 2017
Abstract: This article focuses on the psychometric stability of the technology acceptance model (TAM) by Davis (1989) when applied to users of social media interacting in ways which may eventually lead to the purchase of environmentally sustainable apparel. The study used an online survey method with a sample size of 178. This research provides evidence that the instrument is a valid and reliable measure when being used in a social media context. Given this evidence, those specifically impacted by this research, which include but are not limited to communication managers and those responsible for online communities and social media policies, can confidently apply the TAM instrument for use in this arena. The acceptance of users engaging in online peer interaction through specific social media technology websites including Facebook, Twitter, Instagram, and Pinterest has been validated and makes this study valid for future research considerations.
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