The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis Online publication date: Fri, 25-Nov-2005
by Li-Ling Hsu, Tsong-Ming Lin
International Journal of Management and Enterprise Development (IJMED), Vol. 3, No. 1/2, 2006
Abstract: This study has analysed the related empirical studies from the publications validated by ISI (Institute for Scientific Information) from 1980 to 2003. The study had acquired some results: the current trend is toward being customer-driven within two departmental issues; the marketing and manufacturing conflict has gradually focused on tactical and strategic levels; organisations have regarded the two departmental conflicts as constructive at present; the internal and external situation variables cannot be ignored; and much of the earlier related studies adopted traditional industries as sampling sources, however the high-tech industry has currently become the major survey target.
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