How do information technology companies use innovation to compete? Evidence from the USA and South Korea
by Chulki Kim; James Ondracek; Mehmet Ali Koseoglu; Mehmet Barca
International Journal of Business Innovation and Research (IJBIR), Vol. 12, No. 3, 2017

Abstract: This paper focuses on innovation strategies of IT companies of the USA and South Korea. The empirical study verifies the effective way to use exploration and exploitation for a long-term period by collecting and analysing of IT companies from NASDAQ and KOPSI. In the USA, for a long-term surviving, IT companies need more exploratory innovation and sequential approach to two innovation activities frequently for a long-term period. In South Korea, IT companies need sequential approach, but to reduce frequency of the switching two innovation activities is also needed. Specially, in both countries results, not to lean toward R&D intensity is needed.

Online publication date: Tue, 07-Feb-2017

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