Effect of institutional factors on internal market orientation: a structural analysis
by Theophilus Francis Gyepi-Garbrah; Emmanuel Selase Asamoah
International Journal of Management Concepts and Philosophy (IJMCP), Vol. 10, No. 1, 2017

Abstract: The purpose of this paper was to assess the predictive effect of informal institutional factors on the primary dimensions of internal market orientation. Respondents to the survey were senior executives of public sector organisations in Ghana, and the data was analysed by applying partial least-square approach to structural equation modelling. The findings support the influence of passive cultures, constructive cultures, and 'politics in market-related decision-making', on the primary dimensions of the internal market orientation construct. Thus, the findings provide modest reflection on organisational culture and organisational politics, and expand the stream of research that integrates institutional factors and internal market orientation. This study also provides some insights into application of internal marketing for efficient management of the public sector. Further, this research justifies the development of an all-encompassing instrument that reflects informal institutional factors, for a holistic measurement of internal market orientation of an organisation.

Online publication date: Tue, 31-Jan-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Concepts and Philosophy (IJMCP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com