Hobbyists as a super group of user-centred innovation - case CreamSound guitar amplifier Online publication date: Tue, 31-Jan-2017
by Erno Salmela; Kai Häkkinen; Jarkko Rantala
International Journal of Innovation and Learning (IJIL), Vol. 21, No. 2, 2017
Abstract: The purpose of this research was to recognise the advantages and disadvantages of hobbyist-centred innovation. Another aim was to find out how a hobbyist innovator innovates and create new knowledge. The research was implemented as a qualitative case study of CreamSound guitar amplifier innovation. According to the study, the benefits of hobbyist-centred innovation are passion for the work, placing oneself in the user's role, curiosity, seeing one's own handwork, and simpler decision making. The downsides of hobbyist innovation are resource limitations, difficulty in receiving funding, and the lack of social interaction when working alone. Hobbyist-centred innovation process seems to be very experimental. New knowledge is created by iterative experiments. Novelty of this study is that it provides profound understanding about hobbyist-centred innovation. The practical value consists of recognised means to support hobbyist-centred innovation in the future.
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