Advertising via wireless networks
by Ram D. Gopal, Arvind K. Tripathi
International Journal of Mobile Communications (IJMC), Vol. 4, No. 1, 2006

Abstract: The subscriber growth of wireless networks has created an increasing demand for wireless (mobile) advertising. However, at this point there are no standard industry practices to deal with some of the key mobile advertising issues. This research analyses the business model of a mobile advertising firm and highlights some of the key issues for modelling ad deliveries via wireless networks. We also perform an initial experimental study to gauge the significance on advertising effectiveness of some of the vital factors such as distance between retail store and ad delivery location.

Online publication date: Tue, 22-Nov-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com