The role of commercial banks in green banking adoption: a Bangladesh perspective
by Afrin Rifat; Nabila Nisha; Mehree Iqbal; Adisak Suviitawat
International Journal of Green Economics (IJGE), Vol. 10, No. 3/4, 2016

Abstract: Competition in the business of banking is continuously increasing, as a result of which many banks are attempting to retain their customers using different strategies. In this regard, green banking has become an important strategy today for banks, following the influential role of environmental concerns, social responsibility and sustainable ecological balance. However, green banking initiates major changes in the working environment and alters the provision of banking services for the bankers. As such, the objective of this study is to examine the bankers' attitude towards the adoption of green banking initiatives in Bangladesh by using the unified theory of acceptance and the use of a technology (UTAUT) model in commercial banks. This research confirms the significant relationships of performance expectancy, effort expectancy, social competition, environmental concerns and central bank regulations with the behavioural intention and usage behaviour of bankers' perceptions for green banking in Bangladesh. The results overall indicate that bankers are fairly positive in developing general attitudes towards the use of green banking as part of their work activities.

Online publication date: Mon, 30-Jan-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Green Economics (IJGE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com