Cognitive transformation of founder CEO in Acer: a case study
by Ming-Ji Lin, Yueh-Chin Chen
International Journal of Management and Decision Making (IJMDM), Vol. 7, No. 1, 2006

Abstract: Founder CEO cognitive transformation is a necessary step in creating a successful business in the entrepreneurial process, yet there has been little conceptual and empirical development of this issue in literature. This study examines the cognitive modulation of founder CEOs to improve their managerial abilities while handling business crises. An in-depth case study on Mr. Stan Shih, founder CEO of Acer, suggests that founder CEOs are more likely to transform their cognitive and managerial abilities when they face business crises or failures with a positive attitude. Moreover, the findings of this study propose a cyclic framework to illustrate the importance of learning from failure. Implications for future research on founder CEO transformations are discussed.

Online publication date: Tue, 22-Nov-2005

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